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Alair Homes Plano Team Living Better Starts Here™

Alair Homes Plano is one of five Alair custom home and renovation companies serving the great communities of Park Cities, Preston Hollow, North Dallas, Plano, Richardson and surrounding areas. Alair Homes Plano is led by Diane and Chad Hatfield. 

Utilizing our proprietary construction management system, Client Control™, Alair Homes Plano builds a transparent partnership with its clients by allowing customers to maximize their involvement in the home building and renovation process. Alair Homes Plano truly believes that Living Better Starts Here™; from multi-million-dollar whole home remodels and custom builds to major kitchen and bath renovations, all with the same level of care, craftsmanship, and top-notch customer service. 

Meet Team Alair

Plano

Chad Hatfield, MCKBR, CR

Partner

Chad has always had a passion for building, and more importantly a passion for people and creating a better environment for those he meets. Chad has been active in the remodeling and construction industry since the year 2000. He holds a Bachelor’s in Engineering in Construction Technology from Texas Tech University. After college, he started his career in the commercial construction industry where he was a project superintendent for the largest general contractor in the United States and a project manager for a $100 million concrete contractor. He obtained his professional real estate inspector’s license and began examining 1000s of North Texas homes for residential real estate buyers all while starting up Hatfield Builders & Remodelers in 2005. He successfully led Hatfield Builders to be one of Dallas’ premier residential award-winning remodeling design-build firms for 15 years. Alongside his wife, Diane, Chad proudly joined Alair Homes where his experience, passion for customer care, and commitment to quality shine.

For 10 years Chad has been a Certified Kitchen & Bath Remodeler and now Master Certified Kitchen & Bath Remodeler certification from the National Association of the Remodeling Industry. He is also a National Association of the Remodeling Industry Certified Remodeler. He has been recognized by Professional Remodeler Magazine in 2014 as one of their 40 under 40, awarded MVP for his roundtable group at Remodelers Advantage, and inducted into the Big50 by Remodeling Magazine in 2015.

Diane Hatfield

Partner

Starting out her professional career as a Registered Nurse, Diane never dreamed that one day she would be in the remodeling industry. Fast forward to today, Diane’s passion for business and service has propelled her and her husband, Chad. In the early years, she quietly supported their legacy company, Hatfield Builders & Remodelers, on her days off from the hospital. During her nursing career, she worked critical care, surgery recovery and holds a Certification in Case Management, CCM. In 2014, she ‘retired’ from nursing to work alongside her husband, Chad, as her passion for their remodeling business grew. She loves seeing the transformations and supporting the teams that make it happen through marketing, process improvement and communication. Diane has been recognized as one of Professional Remodeler Magazine’s 40 under 40 in 2017 for her work on processes to facilitate communication. Her strength is in support of small business from HR, accounting, customer service, marketing, and almost everything in between. Diane is proud to be a part of Alair Homes where commitment to service and excellence is key.

Cody Marshall

Project Manager

Cody comes from a long line of carpenters. Since he was 15 years old, he worked in construction with his family during the summer, starting as a helper and moving up to a lead carpenter position at the age of 22. He eventually went out on his own and started a tile and wood installation company, which over time became a kitchen/bathroom design and remodeling company. He then worked as a Project Manager in the remodeling industry for several years before becoming the Design Manager at Hatfield Builders. As the Design Manager, Cody reviewed all of the drawings and designs to ensure the accuracy and feasibility of each project. He worked closely with clients before, during and after construction, to ensure that the scope of work and expectations were clear and understood. Cody definitely has what it takes to takes to walk our clients through their projects. In his spare time, he enjoys spending time with his wife and two daughters camping and just hanging out, as well as woodworking and turning pens on the Lathe.

Jake Goellner

Project Manager

Jakes comes from a family of custom builders so it was inevitable that he would eventually work in the industry as well.  After graduating from Texas State University, Jake went to work for his father to learn the family business.  After working as a Project Manager for two years he started his own custom home building company while continuing to work as a Project Manager.  After things started to slow down during the 2008 recession Jake decided to try his hand in the wholesale distribution industry.  What was meant to be temporary until things picked back up turned into an 11 ½ year career as an Operations Manager and Branch Manager for multiple distribution hubs where he really learned to hone his management and customer service skills.  With that skill set, it was time to get back into the construction industry where he was looking for a company that aligned with his values of honesty, integrity, quality, and superior customer service.  After speaking with multiple Alair team members it was a mutual decision that this was the right fit.  In his spare time, Jake enjoys working in his garden, cooking, live music, and spending quality time with his friends and family.

Cody Morris

As a former manufacturing engineer for one of the largest aerospace companies, Cody brought his years of engineering and quality control expertise to utilize as a contractor and home builder.  This skill set is also matched with years of experience working with his father’s residential construction company under his group of skilled carpenters, remodeling high-end custom homes. In 2016, he moved his family to Washington to start his own residential construction business where he and his wife managed to network and hit the ground running, completing a lot of great projects big and small while creating friendships along the way with their clients. As their family grew, it was important that they move back to Texas to be closer to family.  Rather than starting a business from the ground up again, the stars aligned and Cody found Chad and the Alair team in need of a Project Manager. The values and quality he strived for were shared and he has been with us since our start in 2020. Cody and his wife Meg have two children and a farm of animals (as pets). When he isn’t orchestrating great projects he enjoys spending time with family and in the great outdoors (especially in the PNW!), getting his hands dirty building furniture or cabinets, and most importantly spending time with his kids.

Susanna Milam

Marketing and Project Coordinator

After graduating from Texas Tech University, Susanna spent many years with Dillard’s primarily overseeing the merchandising of their Home and Furniture departments. After that, she embarked on a new Marketing career in the cybersecurity industry. Her knowledge of the business from a marketing perspective and having an eye from the interior design standpoint, make her a natural for our team. Susanna understands the needs of the company from both a design aspect, as well as from a marketing standpoint. She is one of our directors of first impressions as she talks to a lot of our prospective clients when we first meet. She also handles all of our 3D photography and professional photography. She works our social media like magic and keeps our company looking good. Her great attention to detail and knowledge of the business are very advantageous in this position. When she’s not working, she enjoys reading, shopping and spending time outdoors with her husband and two children.

Alair Homes Plano In The Community

Below are some recent articles about Alair in the Plano community. To read all blog posts, click here.

Alair Plano Partners Diane and Chad Hatfield Featured in The Hatch: Built-By Podcast August 20, 2021 Alair Plano Partners Diane and Chad Hatfield Featured in The Hatch: Built-By Podcast Alair Plano Partners Diane and Chad Hatfield Featured in Community Impact Newspaper August 19, 2021 Alair Plano Partners Diane and Chad Hatfield Featured in Community Impact Newspaper Alair DFW's Guide to Texas' Emergency Preparation Supplies Sales Tax Holiday April 25, 2021 Alair DFW's Guide to Texas' Emergency Preparation Supplies Sales Tax Holiday

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